Social Media Coordinator at Oakworks Inc.

Oakworks is the client that most of my portfolio work will come from, simply because I've had the most time to work with them, and the growth and success of their social media outlets give the best example of my abilities. When I first started working with the company (while still an outside contractor through York Internet and PC Solutions), I was shocked at the lack of social presence that the industry-leading company had. With a twitter following of 25, and a Facebook fan base of just over 400, you would never guess that they are a 35 year old company with a large following and basically an aspirational brand within their industry. Throughout the course of the past two years, I've used several cutting edge strategies to grow their following to nearly 900 on Twitter and 1800 (and rapidly climbing) on Facebook. I began using Followerwonk to identify and follow the most influential individuals and brands in the massage and spa industries. I set up a company-branded personal profile (Oakworks Works, now over 1000 friends with only 200 overlaping with the company page) to admin the company FB page, allowing me to do things that aren't possible through a standard company page, such as activley friend request friends of friends and set up automatic birthday posts (through Wall Alerts) with a facebook birthday discount code (to raise edgerank and drive customers to the selling site). I've created and implemented a variety of successful Facebook campaigns, including Vintage Oakworks, a collection of pictures from the 70's and 80's that document the early days of the company, captioned by Oakworks founder and CEO Jeff Riach (a bit of a celebrity in the massage industry). 
(https://www.facebook.com/media/set/?set=a.10150692794340814.388951.74513095813&type=3) 

I re-purposed many of our paid stock massage photos with inspirational quotes pertaining to massage, many of which went semi-viral. 
(https://www.facebook.com/media/set/?set=a.10150692813505814.388955.74513095813&type=3)

The most successful content that I've created  and shared so far, in regards to virality and engagement, has been a series of humorous posts such as memes and someecards that have significance to the massage industry.(https://www.facebook.com/media/set/?set=a.10150910835985814.404438.74513095813&type=3) 

Threre have also been several giveaways and contests that I've initiated, the best of which was an Easter Egg Hunt Contest where we placed an easter egg on an obscure page of the selling site, and gave prizes to the first three people to like the page and post the link under the comments section. I also used a combination of several third party social media tools to increase interaction and set scheduled, recurring posts for days when I'm out of office, designed to drive fans, friends and followers to various social media outlets, specific product pages determined during our sales/marketing meetings, and our educational blog. The Oakworks Educational Massage Blog is a pet project of mine that I set up to catch customers a bit higher up the "sales funnel", when they are in the very early stages of deciding on and learning a massage modality. The key to the success of this particular social media outlet has been initiating and maintaining relationships with some of the most respected educators in the massage industry. The centerpiece of the site is the Educational Video Series, filmed by these educators at "Oakworks Studios", using Oakworks Massage Tables and Equipment. Since new massage therapists are essentially in business for themselves and must do all of their own marketing, I have become a featured educator on the site, writing articles and making Prezi presentations about using social media marketing to grow a massage practice. In addition to my social media marketing responsibilities, I also conducted social monitoring campaigns with socialmention.com, addictomatic and radian6, through which I identified a few of our distributors using our company name in their domain name, which is against our policy. I wrote and optimized most (over 90%) of our press releases for 2011-2012 and distributed them though a PRWeb package that we buy through YIPCS. I have also conducted the keyword research (though Wordtracker), wrote the title tags and meta-tags/descriptionswritten the the 500-100 word "More Information" content that links to the product pages on massagetables.com an attempt to help the site recover from the Panda/Penguin updates, as well as various print copy used for advertising purposes in magazines such as American Spa and Massage Magazine.